Explore Top Content Marketing Companies in Estonia
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The ICT in Estonia: Overview and Companies Data
In the past 10 years, Estonia developed its IT industry and infrastructure. Projects like e-Estonia, e-residency, and VR Estonia among others, transformed the country into a fully digitalized hub in the Baltic region.
The IT sector itself plays an important role in the Estonian economy, registering a 3,68 bn Euros turnover in 2020. Also, ~6.0% of the entire Estonian workforce is enrolled in the IT industry, for those 4800+ digital companies that export their services in 130 countries.
Why working with Estonian IT companies
Essential e-solutions in Estonia that enable the digital society to function smoothly were all built by local Estonian companies. This enhances the reliability of Estonian IT companies not only locally but also worldwide - about this we will relate a bit later.
The already built digital system in Estonia, already tells a lot about Estonian IT companies that perform excellently, and are becoming more and more attractive not only for companies but also for skilled professionals that are enjoying preferential conditions.
So, after all, why you should work with Estonian IT companies?!
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Skilled workers - that provide high-level digital services
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Open market - that facilitate and ease the access to IT resources and companies services
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Low taxes - compared with other European countries, Estonia helps local IT and tech companies generate sales, by cutting taxes - which can reflect a lower price/project for the end customer
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Healthy business environment - a well-established communication between businesses is assured
What you should pay attention to when working with Estonian IT companies
However, working with Estonian IT companies can be also tricky. Even though the post soviet reminiscences are not visible, you still can hit Russian Estonians that are providing the same IT services, but on a relatively lower quality, and in a very specific manner. Roughly, some of the companies are only benefiting from the developed IT environment in Estonia, but don’t follow the same guidelines as the wide majority of companies do.
Another challenge is the limited human resources that Estonian companies can have. The country’s population is just above 3 million people and 6% of it is simply not enough to cover all market demands, so possibly it would be difficult to find an available IT company based in Estonia to take a big project or so.
How developed is Estonian IT Infrastructure
Estonia ranks among the top European countries with the highest IT infrastructure. As mentioned previously, its digital transformation made the country one of the regional leaders in innovation. But even so, the country is still not done yet with developing its IT capabilities.
How does the Estonian IT industry perform compared to the neighboring countries?
In the Baltics, Estonia is a detached leader in IT. Latvia and Lithuania are behind simply because they focused on developing other sectors. But the Estonian performance is also motivated by people’s attachment to digital technologies. The continuously growing number of digital agencies confirms once again that Estonia ranks better than neighboring countries.
But speaking about Estonia as an extension to Europe’s northern region, the country is in tight competition with Sweden and Finland, which also find themselves somewhere in the first half of the European IT community.
Compared with those two countries, Estonian companies will rather provide lower prices for their IT and digital services and products, but at the same time, Estonia has way more limited resources than Sweden or Finland.
All in all, Estonia is a great country to consider for digital projects, and local companies' rich experience with digital transformation can make a difference for their projects.
What is Content Marketing and what are its benefits for your projects?
“Content is King”, you’ve probably heard that expression. However, not everyone knows that Bill Gates is the author of this quote. In 1996, he wrote an essay with this title and posted it on Microsoft’s website.
He said that the most income on the internet will be generated by content, emphasizing the importance of content in the digital era.
According to the digital marketing survey conducted by TechBehemoths, about 34% of digital agencies frequently use content marketing in their advertising activities.
Having a website and a blog or a channel where you can publish your content is a must these days. Not only do you have to produce high quality content in various formats (articles, emails, videos, graphics, podcasts, etc.) but also make sure you can distribute and promote it.
This is where content marketing comes in. It’s the process of creation, distribution and promotion of content via different marketing channels. There are multiple businesses that used content marketing to succeed. Hubspot, Buffer, Tripadvisor, Just Eat are just a few examples.
There are multiple benefits when it comes to content marketing:
- Increases your brand awareness
- Establishes expertise
- Boosts your organic traffic
- Helps with lead generation
- Builds customer loyalty
- Makes your customer service better
- Covers multiple content formats
Choosing the best content marketing agency for your business needs can be a challenging task. There are multiple aspects to take into account:
- Evidence of expertise
- Evidence of ethical values
- Skilful team
- Price range
- Portfolio
- Case studies
- Customer reviews
- Communication and reporting
TechBehemoths lists more than 9,960 content marketing service providers to choose from. The agencies are located all over the world and have various experience, team sizes and price ranges.
To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies. Browse their profiles and contact them for possible collaborations. There is no obligation to hire!