Austin is probably the most attractive city in Texas for young IT professionals that seek a promising career in the industry. Also called Silicon Hills, Austin has known an increasing number of IT companies relocating or opening new offices. Some of the most prominent names speak for themselves: Google, Facebook, or Oracle are only a few to name from tech giants that have an interest in the talent pool from Austin. 

Recently Apple announced that will invest $1bn USD, in offices in Austin, which makes the city a fast-developing tech hub in the country. 

There are some 7000 professionals engaged in the High Tech industry working for SME, but the number is expected to grow with additional 15,000 IT professionals, according to Business Insider. 

However, the overall number of employees in the Tech industry in 2017 was estimated to be around 138,000+, which makes 14.1% of the entire workforce in Austin. Compared to the national average - 7%, Austin has twice more. 

Austin payroll in the tech industry reached $15,6bn, which is more than a quarter of the entire payroll of the Austin metropolitan area according to Austin Chamber. 

This makes the IT industry a part of the city’s economic backbone,  if not the most important part. 

In 2017, in Austin were located over 6400+ IT companies, out of which only 309 were new startups in the year of the report. 

All in all, Austin, considered as the Silicon Hills of the US, created a positive image as a tech hub and one of the most digitalized cities in Texas, and why not in the entire US. Since an increasing number of IT companies are attracted by this location, and taking into consideration the talent pool, Austin could become. 

“Content is King”, you’ve probably heard that expression. However, not everyone knows that Bill Gates is the author of this quote. In 1996, he wrote an essay with this title and posted it on Microsoft’s website.

He said that the most income on the internet will be generated by content, emphasizing the importance of content in the digital era.

According to the digital marketing survey conducted by TechBehemoths, about 34% of digital agencies frequently use content marketing in their advertising activities.

Having a website and a blog or a channel where you can publish your content is a must these days. Not only do you have to produce high quality content in various formats (articles, emails, videos, graphics, podcasts, etc.) but also make sure you can distribute and promote it.

This is where content marketing comes in. It’s the process of creation, distribution and promotion of content via different marketing channels. There are multiple businesses that used content marketing to succeed. Hubspot, Buffer, Tripadvisor, Just Eat are just a few examples.

There are multiple benefits when it comes to content marketing:

• Increases your brand awareness
• Establishes expertise
• Boosts your organic traffic
• Helps with lead generation
• Builds customer loyalty
• Makes your customer service better
• Covers multiple content formats

Choosing the best content marketing agency for your business needs can be a challenging task. There are multiple aspects to take into account:

• Evidence of expertise
• Evidence of ethical values
• Skilful team
• Price range
• Portfolio
• Case studies
• Customer reviews
• Communication and reporting

TechBehemoths lists more than 9,960 content marketing service providers to choose from. The agencies are located all over the world and have various experience, team sizes and price ranges.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies. Browse their profiles  and contact them for possible collaborations. There is no obligation to hire!