Phoenix, AZ, is ranked as one of the top 10 tech hubs in the US and the 19th best tech market in North America, with over 108,000 employees. The tech ecosystem in this city is evolving, driven by investments like Intel’s $20 billion for chip factories, and $600 million investment from Google. Phoenix’s tech industry has a high demand for cloud specialists, AI, and cybersecurity.  

The progress registered by Phoenix led Arizona to the second position in the US for net new tech business establishment, with over 9,000 tech companies, which bring approximately $30 billion as economic impact, according to the Cyberstates 2024 report. According to the same source, Phoenix is ranked #3 for cost of living, #2 for tech wage premium, and #3 for tech job posting ratio.  

The Phoenix area improved its regional position and is probably one of the leading places in the tech industry by offering better operational affordability and lower rent costs, which attract both talent and companies.

The average annual wage in the tech industry in Phoenix is between $75,000 - $130,000 per year, which is 90% higher than the Arizona median, based on the same report. The most popular tech jobs in Arizona are software & web developers, which together hit 38,000+ employers. They are followed closely by IT support specialists with almost 19,000 workers enrolled, and cybersecurity analysts, 14,800+ people in this field. 

On the other hand, the leading tech services in Arizona are IT and custom software development, tech manufacturing, telecommunications and internet services, research and development, followed by testing and engineering. 

For potential clients interested in Phoenix-based IT and tech companies, the location is great for all types of IT projects, since the city enjoys both a rich variety of tech companies and a great talent pool. Additionally, the Phoenix IT sector has good infrastructure, a well-developed business environment, and cheaper prices compared to others in the region.

Branding is the process of defining and creating a recognizable brand identity of a business. Some of the most popular companies in the world like Apple, Microsoft, Google, Starbucks, Nike, Tesla, Netflix, etc. have really strong brand identities. 

Apple spends billions of $ on advertising to position itself as the world’s most valuable brand and tech company.

Establishing a brand is essential in the business world. That would be one of the top priorities, especially when you’re starting a new business.

Branding is not limited to logo design, fonts, colors, banners, brochures, business cards, it also includes brand strategy, brand messaging, brand positioning, corporate identity and more.

Brand identity is important for your business for multiple reasons:

• Makes your company unique
• Helps your business be consistent
• Builds customer loyalty
• Increases your brand awareness

Selecting the right branding service provider can be a difficult task. You should consider multiple aspects before getting in touch with them:

• Location
• Price
• Portfolio
• Processes
• Industry focus
• Client reviews
• Communication

There are over 16,000 companies providing branding services listed on TechBehemoths. Use the advanced filters to shortlist the companies you need and browse their profile pages. Contact them and initiate successful business partnerships. There is no obligation to hire!

Branding as a service

Branding includes a wide set of services. Depending on your needs, branding agencies can do: competitor research, visual identity design, brand books, tone of voice guidelines, and many more.

The ultimate goal is to keep your brand consistent across all marketing channels, boost your brand awareness, customer engagement and revenue.

A past survey conducted by Lucidpress (now Marq), revealed that companies with a consistent branding can expect a 10-20% increase in revenue.

The importance of Branding

Strong and memorable brands can better control their pricing strategy and can gradualy increase the price for their services/products. Also, they can invest more in branding and target a higher return of investment. 

Adidas, for example, invests about 12-14% of its revenue in advertising, sponsorships, and brand partnerships, which totals about €2.8-3.2 billion annually.

Do Businesses Need Branding? The Answer is Yes

In 2026, companies that keep their brands consistent are 3.5x more visible, while 90 % of customers expect a smooth brand experience across all marketing channels (source).

This is important in our digital era, where lots of projects and businesses are technological and can be complex. The goal of efficient branding is to present these products/services in a simple and straightforward way. 

Sometimes, less is more, as users need recognizable visual identities, simple language and digestible information. Presenting things in a logical and simple manner is not always an easy task.

Some popular types of branding work include:

• Full rebrands - for example, you changed your business name and need a completely new style guide, website, business cards, etc.

• Visual adjustments - apps or websites change frequently, so they need customizations (visual and textual)

• Brand positioning - this strategic process meant to establish a unique perception for a company is sometimes overlooked. A reliable branding agency could help you with that.

Inspiring Branding Campaigns

Below are a few inspiring branding campaigns that became iconic. 

Nike - "Just Do It" (1988): boosted sales from $877M to billions.

Apple - "Think Different" (1997): brought the brand back to life. The rest is history.

Dove - "Real Beauty" (2004): sales doubled to $4B by 2010.

Old Spice - "The Man Your Man Could Smell Like" (2010): doubled sales in months.

How TechBehemoths Can Help You

TechBehemoths lists over 16,000 branding companies from all over the world. You can browse the platform and use advanced filters to narrow down the results based on desired location, hourly rate, team size, industry focus and many more.  

Submitting a project is easy and straightforward: include your requirements, select the budget and a few more options, then send the request. The system will match your project with the best fitted companies, so you can choose the right branding company to work with. No obligation to hire.