San Francisco, without a doubt, remains the global leader in the tech industry. Pretty much everyone has heard of Silicon Valley, the region which has a long history of innovation and is the biggest IT hub in the world.

Silicon Valley is home to world’s largest tech companies like Google, Apple, Facebook, Twitter, Intel, Oracle, Nvidia, HP, IBM, Salesforce, and many more.

There are more than 160 unicorns (companies valued at over $1B) in San Francisco Bay Area and more than 30,000 tech startups, making it the #1 city/area by the number of tech related businesses.

According to data presented by Pitchbook-NVCA, in 2021 San Francisco Bay Area received the most venture funding in the US, accounting for more than 36% of all VC (venture capital) investment.  

While lots of IT professionals and tech companies have left California due to multiple reasons: 2020-2021 Covid pandemic, high taxes, high rent prices, pollution, crowds, etc., the tech scene in San Francisco is thriving again, mainly because of Artificial Intelligence which is booming.

Office workers, tech professionals and even tourists are now returning to San Francisco, even though lots of employees still prefer the remote or hybrid work schedule. 

There are multiple reasons why San Francisco is still the leading tech hub in the US and in the world:

• Proximity to Silicon Valley

• Proximity of prestigious universities like Stanford and Berkeley

• Tech giants headquartered in the area

• Thousands of tech startups

• Tech-savvy population and students

• Venture capital funds

TechBehmoths lists more than 490 IT service providers from San Francisco. If you require a reliable tech company to execute your projects, feel free to browse the agency profiles on our website and select the best partner based on your business needs.

You can shortlist the companies by using the advanced filter and get in touch with them to get free quotes and initiate successful business partnerships. The service is risk free and you don’t have to hire anyone if you’re not ready to proceed or need more time to research.

Creating a strong brand strategy is vital for marketing success - it is a fundamental step of the branding process. It involves presenting your brand to consumers and positioning it in the marketplace. A good strategy can attract your target audience and make your business stand out from competitors. Key elements include the name, logo, fonts, and colors, which create your brand's personality, philosophy, values, and customer experience.

46% of consumers are willing to pay more to buy from brands they trust, according to a US survey. This applies to other major markets too, like Great Britain and France.

By developing a clear brand strategy, you can: 

• Develop your business

• Reach your ideal customers or target audience

• Carry out product marketing in a more effective way

• Raise brand recognition in the marketplace

Key elements of a strong brand strategy

To create a successful brand strategy, it's important to focus on key elements such as brand mission, brand vision, brand values, brand positioning, brand voice, and brand identity. In this article, we will provide a detailed explanation of each element and discuss how they help to enhance the overall experience for both new and existing customers.

• Brand mission - Your brand's mission statement should convey the purpose and values behind the customer experiences you provide.

• Brand vision - Craft a forward-thinking brand vision statement that defines your goals and impact on society. Be imaginative, positive, and inspiring for your team and stakeholders.

• Brand values - Once you have clearly defined your brand's mission and vision, it is essential to identify your values. What does your brand stand for and what are the underlying beliefs that guide every aspect of your brand? The answers to these questions will determine how your brand interacts with the marketplace and the type of customers it attracts.

• Brand positioning - To stand out in your industry, strategically position your brand by identifying what sets it apart and why your target audience will choose it. Create a positioning statement based on your brand's advantages and how they align with your audience's values.

• Brand voice - Your brand voice is essential for conveying your mission, values, and personality. Consistency in messaging across various platforms is key to building trust with customers. To develop your voice, consider what you want to be known for, your brand's personality, and how it would speak if it were a person.

• Brand identity - When designing your brand's identity, gather all the elements you've created. This includes visual design, product sensory experiences, voices, music, images, brand name, and tagline. Small design choices can have a big impact on how your brand is perceived. Brainstorm with your team and finalize your brand's identity.

To find a good brand strategy service provider, it's important to have a competent brand strategist leading the way. These strategists are analytical thinkers who thoroughly analyze their client's business, product or service, studying its components, target audience, and competition, and then create a plan to position it for success in line with its objectives.

TechBehemoths lists over 4313 companies that offer branding strategy services. Utilize the smart filters to select the companies you require and view their profiles. Feel free to contact them to start collaborating or submit your project, and TechBehemoths team will help you find your matching brand strategy service provider.