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According to a study, 68% of B2B sales involve some form of human interaction like telemarketing, demonstrating that customers still prefer the human touch over other forms of sales strategies, such as digital marketing or chatbots.
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Companies on the map offering Telemarketing services
Asia
North America
South America
What is Telemarketing and what are its benefits for your projects?
Telemarketing is a form of direct marketing that involves reaching out to potential customers through phone calls, internet communication, or fax. This method can be executed by telemarketers or, more commonly nowadays, through automated telephone calls known as robocalls.
According to a study, 68% of B2B sales involve some form of human interaction like telemarketing, demonstrating that customers still prefer the human touch over other forms of sales strategies, such as digital marketing or chatbots.
Telemarketing covers various strategies and activities, including lead generation, sales, and inbound and outbound techniques. These can involve tasks such as conducting surveys, setting appointments, making sales calls, maintaining and cleaning databases, and delivering compelling calls to action.
Industries that require telemarketing and benefit from it:
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Automobile - Telemarketing in this industry greatly increases the sales curve and helps to build a consistent customer base.
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Real Estate - The success of real estate companies relies heavily on how they communicate with their customers.
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Finance - In this market, customer retention and effective communication are required.
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Education - In the education industry, telemarketing helps establish a potential bridge between students and their desired courses.
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Healthcare - Telemarketing is an effective and customised solution for the growth and better transformation of the healthcare industry.
Advantages of Telemarketing
There are various benefits to telemarketing that might boost the performance of your company. Particularly in the fields of marketing and sales. Here are a few more reasons to adore telemarketing.
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Creates personal connection;
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Manages a higher volume of contacts;
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Reduces cost of marketing;
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Simplifies cleaning databases;
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Troubleshoots challenges.
It is important to keep track of your sales, as it can help you identify when and where your products or services are in demand. By analyzing sales data, you can collect information on which regions, job titles, age groups, sectors, genders, and other factors are driving sales. This data can then be used to improve your business strategies and make informed decisions.