Sheffield surely is not among the largest tech hubs in the UK, but its growth potential and popularity have attracted many eyes from the digital sector in recent years. As in the 21st century, it’s equally important to pay attention to growth speed and to the size of a tech hub, Sheffield seems to achieve these two key factors, helped by an increasing number of IT companies that choose the city as their new office place. 

The high number of IT companies in Sheffield created a talent request on the local market - currently, there are more than 22K jobs waiting for skilled IT professionals. In their support, there are only two local universities that generate 700+ young professionals/year. On the other hand, the workforce migration helps local companies to attract new and more experienced workers, especially from Manchester, Leeds, and Birmingham. 

The main tech branches that attract young professionals are the game industry, software development, and marketing. Nonetheless, Sheffield is the home to one of the UK’s biggest game developers - Sumo Digital. But also, the city hosts the largest PlayStation teaching lab in the world, which is, by the way, located at Sheffield Hallam University.

Another interesting point in Sheffield’s IT industry is the “Factory of the Future,” which was designed to build a system where companies, factories, and entrepreneurs collaborate with each other to develop the robotics and automation industry. 

The average yearly wage in the tech industry in Sheffield is around £31,000 - £55,000/year - an impressive performance reached by a city that is in full transformation and development. 

Sheffield is a good location to search for a digital partner, as you may find lower prices for the same quality that other, larger cities can offer. But of course, there are also exquisite companies that demand more than average. It is up to you to find the one you consider the best.  

Social Media Marketing (SMM) is a powerful strategy that businesses can use to connect with their target audience, build brand awareness, and drive growth. It involves leveraging popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products or services, engage with customers, and encourage meaningful relationships. 

SMM services include a range of strategies and activities aimed at effectively using social media platforms to achieve business objectives. It includes creating and curating engaging content, managing social media accounts, running paid ad campaigns, and analyzing performance metrics. SMM enables businesses to reach a wider audience, interact with customers in real-time, and stay relevant in the fast-paced digital landscape.

In order to deliver the best social media marketing services, businesses rely on multiple tools and technologies. These can include leading social media management platforms such as Hootsuite and Buffer, content creation tools such as Canva and Adobe Spark, and analytics platforms like Google Analytics and social media insights.

When a company needs SMM services, it has the option to work with specialized IT companies or digital agencies. Specialized IT companies often focus exclusively on SMM and offer in-depth expertise in creating effective social media campaigns. Digital agencies, on the other hand, may provide a broader range of digital services, including SMM, making them suitable for businesses seeking comprehensive digital marketing solutions.

SMM services offer numerous advantages for businesses seeking to boost their online presence and engagement. SMM enables businesses to reach a vast and diverse audience, resulting in increased brand visibility and recognition. Also, targeted advertising on social media allows businesses to maximize their return on investment (ROI) by reaching the right audience at the right time.

Selecting the right SMM service provider is crucial for the success of your marketing efforts. Consider the following criteria: 

• Expertise and Experience: Look for a provider with proven experience in SMM and a track record of successful campaigns. 

• Platform Proficiency: Ensure the provider is proficient in managing the social media platforms most relevant to your business. 

• Creativity: Choose a provider with a creative approach to content creation and campaign execution. 

• Communication and Reporting: Seek a provider that communicates effectively and provides regular performance reports.

If you're searching for reliable social media marketing (SMM) companies worldwide, TechBehemoths is the perfect platform for you. It features more than 20,000 companies from over 118 countries, giving you access to a wide range of SMM service providers. The platform offers important details like customer feedback, scores, and comprehensive profiles to help you make an informed choice and find the right SMM company for your project.

Is social media an effective marketing channel in 2026?

Yes, mainly because the audience is vast and users tend to trust social media before making a purchase.

According to Statista, there will be 5,56 billion social media users worldwide by 2027 - a steady increase from previous years.

Social media platforms are effective for the following marketing objectives:

• marketing your business

• connecting with your audience

• building brand equity

• increasing sales and driving traffic to your website

A successful SMM campaign usually has some or all of the following components:

• sharing excellent content with your audience

• creating social media sharing buttons on their website to allow people to share their content

• building relationships to convert them into customers

• generating ads on social media

Short-form videos continue to dominate engagement, while social commerce is becoming a major revenue driver for brands worldwide.

As you most probably know, the most popular social media platforms are:

• Instagram

• Facebook

• YouTube

• TikTok

• Twitter

Only being listed on social media platforms related to your business is not enough anymore. You need to maintain an active presence and keep your audience engaged, to build strong brand awareness and loyalty.

How small/medium tech companies use social media

Last year, Techbehemoths conducted a survey asking over 1,900 professionals from international tech companies how they use social media platforms. Have a look at some interesting results below to understand current trends and opportunities.

Linkedin is by far the most popular social media platform used by 99.5% of respondents. It’s not a surprise, as Linkedin has a B2B focus and usually is more business oriented.

90% of small/medium companies use social media for brand awareness and 36% use it for sales and direct conversions. This means that over ⅓ of companies use it as a direct sales channel.

Around 55% of companies manage their social media activity in-house. Out of those, about 52% of professionals managing social media are not from the marketing department (they’re either CEOs or other employees).

For companies, this can be a great opportunity to hire dedicated SMM agencies or professionals, so CEOs/founders and other team members can focus on their main job rather than doing social media marketing themselves.

To shortlist reliable SMM agencies for your projects, use the Project submission tool that will match your project requirements with the right tech service provider.