As a serious competitor on the US west coast and even on a national level, San Diego probably has an important ace in the sleeves when it comes to the IT industry and companies. The huge number of millennials who were in their middles in 2018, makes the city the 3rd youngest in the entire US. And since human resources are the main battleground for IT companies, San Diego already managed to attract 15,000 IT companies from various subsectors providing services such as web and app development, software engineering, cybersecurity, FinTech, and more. 

According to Tech Report 2.0 provided by Cushman and Wakefield, San Diego had the ninth highest percentage of tech jobs in the US compared to overall employment makeup. In front are only Boston, San Francisco, and Seattle. 

Another thriving subsector of the San Diego IT industry is cybersecurity. The employment rate in this field grew by 13% here, while the overall national average is 2%. This reveals a considerable interest of IT companies in the cybersecurity field mainly to prevent and control informatical security risks not only in the state of California but in the entire US. 

In the long run, San Diego is expected to become California’s second-largest tech hub, with huge development potential and a great IT infrastructure which is the core to the nowadays development of the entire region. 

For potential clients, IT companies from San Diego are attractive and reliable with a longstanding reputation, a well-developed business environment, and one of the largest talent pools in the US.

PR is the abbreviation used for Public Relations, which is the process of sharing the info from a business to the public. It includes the distribution of news, updates, educational resources and other info on different media channels - TV, radio, social media, websites, etc.

Businesses from different industries like healthcare, food, apparel, tourism, retail and other, use PR to expand their visibility and reach their audiences more effectively. 

Managing the PR in-house is not a complex task for a small business. However, if you want to keep a positive brand reputation over time, you would need help from professionals. They have the required expertise and tools (media databases, monitoring and reporting software and more).

PR is still a good long term marketing strategy. It has multiple benefits:

• Brand awareness

• Credibility and reputation

• Audience reach

• Mass communication

• Attracts leads

• Assists other marketing channels

The global PR market is growing by around 6% (compared to last year) and is currently worth more than $100 Billion, source. This means that the market is healthy and thriving, so there are plenty of service providers to choose from. 

When looking for the right PR agency for your business needs you should keep in mind some the following aspects of their previous experience:

• Expertise

• Location

• Portfolio 

• Price

• Turnover time 

• Communication and reporting

TechBehemoths list around 5,000 companies providing Public Relations services from all over the world. Use the advanced filters to shortlist the companies that fit your project requirements. Get in touch with them and start successful collaborations!