Among other attractions, Dubai is also well known as one of the world’s leading IT and tech cities. The luxurious lifestyle, beautiful architecture, and modern technologies attracted in the last decade thousands of IT companies and investors that contribute to the city’s digital transformation. Considered one of the most innovative cities. Dubai aims to become the world’s tech leader and to become an example of how society and technology can live together and interact with each other. 

By 2020, the city already had invested in technology and IT more than $20B, which surpasses many European capitals and even most of the cities in the US or Canada. According to His Highness  Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and the Ruler of Dubai, smart technology is a catalyst for happiness. Through the widespread adoption of technologies such as the Internet of Things (IoT), the blockchain, data analytics, Hyperloop technology, commercial 3D printing, robotics, and artificial intelligence (AI), the government of Dubai is aiming to make the lives of its residents convenient and less stressful. Dubai’s goals for the future are to become a top hub for tech companies by 2033 and to become a gateway for emerging markets in the Middle East, South Asia, and Africa with a combined GDP of $7.7 trillion. 

In addition, the local government invests continuously in the creative industry and supports the development of IT companies, as well as web agencies and startups. The last ones can find support in a number of IT accelerators, incubators, and partnership programs, such as Dubai Smart City Accelerator, Turn8, Impact Hub, in5, and others. 

When it comes to the average salary of an IT professional in Dubai, according to Glassdoor, it is estimated at $16,350 - $49,050/year, or $1,362 - $4,087/month. It is probably one of the highest in the region, and it only competes with the ones from Cairo and Abu Dhabi. 

Overall, Dubai is a leading tech city in the world with real potential to surpass many EU and US cities, based on KPIs such as economic development, investments, and infrastructure.

PR is the abbreviation used for Public Relations, which is the process of sharing the info from a business to the public. It includes the distribution of news, updates, educational resources and other info on different media channels - TV, radio, social media, websites, etc.

Businesses from different industries like healthcare, food, apparel, tourism, retail and other, use PR to expand their visibility and reach their audiences more effectively. 

Managing the PR in-house is not a complex task for a small business. However, if you want to keep a positive brand reputation over time, you would need help from professionals. They have the required expertise and tools (media databases, monitoring and reporting software and more).

PR is still a good long term marketing strategy. It has multiple benefits:

• Brand awareness

• Credibility and reputation

• Audience reach

• Mass communication

• Attracts leads

• Assists other marketing channels

The global PR market is growing by around 6% (compared to last year) and is currently worth more than $100 Billion, source. This means that the market is healthy and thriving, so there are plenty of service providers to choose from. 

When looking for the right PR agency for your business needs you should keep in mind some the following aspects of their previous experience:

• Expertise

• Location

• Portfolio 

• Price

• Turnover time 

• Communication and reporting

TechBehemoths list around 5,000 companies providing Public Relations services from all over the world. Use the advanced filters to shortlist the companies that fit your project requirements. Get in touch with them and start successful collaborations!