Explore Top Media Planning & Buying Companies in Canada
A marketing service for industry leaders. We help you break away from your competitors with a turnkey marketing department that mimics everything you'...
With a strong client list ranging from startups to publicly traded companies, func.media has direct experience across a broad range of industries. The...
Burrard Strategy is a Public Affairs and Digital Advocacy agency with decades of experience delivering for our clients. Our approach is simple: always...
We’re proud to say that TMP Worldwide is a future-focused company with an amazing track record of delivering for clients and a rich heritage of indust...
Through strategic thinking and planning, we can help you stand out and attract your ideal customers with a custom website design that will turn "windo...
We help brands capture the attention of busy modern consumers.
Tam-Tam\TBWA is an agency that offers all services in marketing communication. Affiliated with one of the most creative agency networks in the world,...
Founded in 1987, Prime Advertising has provided its clients with insightful marketing strategy that drives result-oriented and cost-effective advertis...
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AK Marketing Inc is a high-performance marketing agency that helps businesses stand out and prosper. We build up businesses by involving the marketing...
IRIX Design Group has a diverse range of marketing, advertising and design capabilities, including but not limited to: design and copywriting, website...
Mediatomic is a multi-service marketing agency that drives its clients towards success, by conceiving perfectly adapted advertising solutions for all...
We rainmakers live by 3 words: Simple. Relevant. Famous. Simple always, life is complicated enough. Relevant, well because if it’s not relevant then...
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M&K Media is a Canadian media planning and media buying agency, located in Toronto. Launched in 2001 by Julie McIlroy and Julie King, the core bel...
Trigger is a full service strategic creative advertising, communications, and marketing agency based in Calgary, Alberta. We believe ideas lead us to...
Calder Bateman Communications is a leading advertising, marketing, design, public relations and brand management agency located in Edmonton, Alberta....
Monsoon is a knowledge-based multicultural advertising agency where the continuing success of our clients' brands is the sole purpose of our business...
Target Marketing and Communications Inc. is an award-winning, full-service advertising, communications, and brand architecture firm based in St. John’...
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Brookline Public Relations, Inc. is one of Canada's leading boutique public relations agencies with a superior track record for planning and executing...
Welby helps companies make more profit through intelligent data-driven marketing with creative design & rigorous testing.
Vovia is a results driven, Calgary-based media and digital marketing agency with a difference. Unlike other agencies, we believe in hiring and investi...
Our agency of visual communication and web creation is composed of a creative team, generator of ideas and passionate of the web. We are an accessible...
HeyTony is a boutique ad agency based in Hamilton Ontario. We focus on web design, SEO, social media ads, and email marketing.
SATELIUS has pioneered IT services in Tanzania,Canada, India, consistently delivering business value with the latest technology.
Braque is a full-service advertising agency headquartered in Montreal since 1992. Our national clients like us for our skills in branding, strategy, c...
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Canada IT Industry: Companies and General Profile
There are over 43,200 companies in the Canadian Information and Communications Technologies (ICT) sector. The large majority (over 39,000) fall within the software and computer services industries.
The ICT sector consists mainly of small companies, with approximately 37,500 of them employing fewer than 10 people. The number of large companies employing over 500 individuals accounts for approximately 105 firms, including subsidiaries of foreign multinational corporations.
In a more industry-narrow way, the Canadian advertising and marketing industry is growing based on international awareness of creativity and the multicultural population. The progressive approaches are resonating with both US and globally-based companies - Mark Tharme from Muse Marketing says.
Why you should work with Canadian IT companies
Canada has found itself in a favorable position compared to other countries that have a well-developed IT infrastructure. Web & IT agencies have a fast-developing rate due to facilitating policies and attract more young professionals than any other country in the region.
Additionally, IT companies in Canada provide a full-service range with a considerably lower price than in the U.S. and offering in exchange excellent execution, fair customer experience, and professional project management.
From another perspective working with Canadian IT companies could bring added value in terms of security. In uncertain times, both politically and economically, working with IT companies in Canada reduces technology risk.
What you should be aware of when working with Canadian IT Companies
The Canadians started to focus on developing their IT industry in 2012, which mainly reveals a lack of consistent experience in the web & software industry. Since almost all IT companies in Canada are small - with less than 10 people, the industry is in the full development process and most of the agencies are not ready yet to take big projects.
At the same time, Canadian companies pay a living wage and our standard of living is higher than many other countries. As a result, expect the cost for services to be somewhat higher than in emerging economies.
Are Canadian web companies reliable?
Along with the workforce, Canada attracts an increasing number of companies from around the world, and many of them find the place comfortable and suitable for growing a business in the IT industry. Only in 2019 more than 7,000 IT startups were registered in Canada according to VisaPlace. Small companies in the Canadian IT industry are new entries and don’t have a global reputation compared to tech giants that relocated or opened new offices in Canada. Nonetheless, you cannot name small Canadian IT companies not reliable, as they all obey to the same principles and rules as the bigger ones.
How the Canadian IT industry compares to the neighboring countries
With the leading US on the continent and probably globally, Canada started to get more attention from the market as being a healthy alternative to what the US has to offer. This refers both to skilled developers & web designers and as well as clients. Due to the market accessibility and developed IT infrastructure, Canada has its own advantages towards the US, like prices and availability, but it’s still behind the U.S in terms of competitiveness
Overall, Canada is a promising destination for IT companies and a good option for web projects with a growing number of IT centers. The Toronto - Kitchener - Waterloo IT area registered good progress both in training and hiring new talents that compete even with the US Silicon Valey.
What Makes Canada Attractive for IT Companies?
Canada is attractive because the society embraces a global mindset, which is natural due to the multicultural population, both in the industry and in the general population. Historically, the Canadian design and advertising industry was built on American, European, and Japanese cultural influences. Today, the country benefits from influences from all over the world.
At the same time, Amanda Nelson from The Art Of Business mentions that Canada has found itself in a favorable position compared to other countries that have well-developed IT infrastructure. Web & IT agencies have a fast-developing rate due to facilitating policies and attracting more.
How Does the Canadian Government Support The Local IT Sector?
Federally, the Canadian government is providing access to capital through grant programs, including digital transformation grants for businesses, which is in turn creating opportunities for digital marketing and IT firms as service providers.
Alberta and Ontario - The Best Canadian Territories/Provinces For IT
Out of 10 Territories and Provinces Canada is divided, there are 2 worth mentioning - Alberta and Ontario with Calgary and Toronto as the main tech hubs.
The Toronto/Hamilton business corridor (known as the GTHA) is growing rapidly, both in population and as an international business centre. It already has the highest-density population in Canada and is projected to grow significantly by 2050. With close proximity to Northeastern US markets, high awareness of the city of Toronto as an international destination, and an excellent culture of creativity across all disciplines, this area is well positioned for growth. Immigration policies are also favorable for companies seeking a location in North America.
In addition, according to Ty Mikitka from Vertical Motion Inc, in recent years, Calgary, Alberta, has made growing strides to become a recognized Western Canadian technology hub thanks to the influx of large technology companies. Notable organizations, including Unity Technologies, Infosys, Test Driven Solutions, RBC Innovation Hub, and Amazon Web Services (Late 2023-Early 2024), now call Calgary home, creating thousands of IT jobs for local Canadians.
"Canadian IT Talent Pool is Good to Excellent"
When talking about the Canadian talent pool, Mark Tharme appreciated the local talent pool as good to excellent. He thinks that IT and communications-related education is available at all levels: colleges, universities and private schools offer courses in a wide range of information technology disciplines. Students have opportunities to do work placements, coops, and internships with many well-regarded companies while studying or upon graduation from a recognized program.
Plan to Open a New IT Business in Canada? Focus on New Technologies!
Local tech leaders also mention that there is enough room on the market for new, innovative companies. However, most of the opportunities are especially in new and emerging technology areas, including AI, cyber security, and data management. Canadian companies are "punching above their weight" in many of these areas. Another sector good to explore is security. As Justin Harney from LionEater, the country is in need of IT security leadership.
As for how easy is to open a business in Canada, Jeffrey Miles from Jeff Social Marketing mentions that It’s simple to open a business in Canada. The first step is to apply for a business license.
This article was created together with professionals coming from reputable Canadian IT companies. Special credits: Jeffrey Miles, Mark Tharme, Justin Harne, Ty Mikitka, Amanda Nelson
What is Media Planning & Buying and what are its benefits for your projects?
Getting in the spotlight of your target audience isn't one of the easiest tasks. Considering the competition, the amount of information people are exposed everyday, and the day business show their solution, capturing an audience seems even more difficult. That's where Media Planning & Buying services step in – the strategic cornerstone that ensures your message reaches the right audience, at the right time, through the most effective channels.
Let's explore the world of Media Planning & Buying and discover how these services can be a game-changer for your business.
Media Planning & Buying solutions provide a diverse array of strategic measures designed to optimize your advertising campaigns. From analyzing your target demographics to selecting the most suitable media platforms, this process ensures your brand's visibility where it matters most. It involves crafting a compelling message, choosing the appropriate advertising channels, negotiating favorable rates, and continuously refining the strategy based on performance insights.
Media Planning & Buying services extend beyond traditional platforms to encompass digital and social media as well. This comprehensive approach enables businesses to reach their audience through television, radio, print, online ads, social media, and more. By covering such a wide range of platforms, these services ensure a unified and consistent message across various channels, reinforcing your brand image and boosting recognition.
The digital era has introduced multiple tools and technologies that amplify the efficacy of Media Planning & Buying services. Advanced data analytics, artificial intelligence, and predictive modeling enable companies to pinpoint the most promising opportunities, optimize budgets, and refine strategies in real-time. These technologies ensure your advertising efforts are data-driven, cost-effective, and adaptable to the ever-evolving consumer landscape.
When considering Media Planning & Buying services, businesses have various options to choose from. Specialized IT companies and digital agencies offer dedicated expertise in crafting and executing campaigns that align with your goals. Whether you seek to boost brand awareness, drive conversions, or both, these services provide tailored solutions to meet your unique requirements.
Collaborating with a specialized IT company or a digital agency for Media Planning & Buying services brings a myriad of benefits to your business. From accessing industry insights and market trends to harnessing the power of cutting-edge tools, your advertising campaigns are elevated to new heights. This partnership ensures a cohesive and effective strategy that maximizes your ROI and minimizes wastage of valuable resources.
Selecting the right partner for your Media Planning & Buying needs requires careful consideration. Look for a provider with a proven track record of successful campaigns, a deep understanding of your industry, and the ability to adapt to evolving market dynamics. An effective provider should also demonstrate a collaborative approach, transparent communication, and a commitment to staying ahead of industry trends.
Navigating the vast landscape of Media Planning & Buying providers can be overwhelming, but TechBehemoths simplifies the process. With over 2630 companies listed across 59+ countries, the platform offers a comprehensive directory of options. The platform's user-friendly interface allows you to compare providers based on their expertise, portfolio, client reviews, and geographical location. TechBehemoths empowers you to make an informed decision, ensuring your partnership with a Media Planning & Buying provider that aligns seamlessly with your business goals.