The Philippines is gaining traction in terms of providing outsourcing services not only for customer support but also for outsourcing tech services to different foreign businesses. What's promising about the Philippine IT industry is that it's still growing despite the economical and legislation challenges the country faces. 

According to salary explorer, the average salary in the web industry in the Philippines is estimated to be around 750 USD/mo, making the country one of the cheapest IT service providers in the region. Due to this factor, the Philippines is considered to be a good outsourcing opportunity for many international web agencies and IT companies. 

Why you should work with Philippines IT companies

Most of the Philippines’ web agencies and IT companies provide services for a significantly lower price than you can find in any other country in the region. Another reason why Philippines IT companies are attractive is the local talent pool. Based on a report of the Philippine Statistics Department, in 2019 there were more than 175K professionals working for 5300 IT companies in the country, which ensures a high productivity rate and helps small IT companies transform into medium and large competitors that ultimately reach global market. 

What to be aware of when working with Philippine IT companies

The good production rate of IT companies from the Philippines are balanced by sub developed business culture, and lack of global-level IT specialists in most of the companies. The contrast becomes higher with an underdeveloped IT education system in the country which makes the Philippines companies to lower the price rate below the ASEAN average. 

How reliable are Philippines IT companies

Considering the latest evolution of the IT sector in the country and the increasing number of foreign companies investing in the digital sector, Philippine companies have improved their reputation on the world level by implementing the minimum standards required by potential foreign clients according to Rappler. 

With all these, not many IT companies managed to exit the internal IT market and create a well-known name on a global level. This is why, Tech Behemoths recommends taking a closer look when selecting a potential partner for web, software, and mobile projects from the Philippines, but as well as from any other country. 

How Philippines IT industry relates to the neighboring countries

With a lot of competitors in the region, like China, Japan, Singapore, and Indonesia, the Philippines still need to progress to reach a quality competitive level in the region. On the other hand, cheap prices for web & IT products and services attract small and medium businesses to invest and cooperate with Philippine-based IT companies. 

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.