New Zealand registered one of the biggest IT growth rates in the world between 2015-2019, increasing its digital capabilities by 64% based on data provided by “iStart”. Based on the latest data provided by the New Zealand government, in 2019 there were around 21,000 IT companies in the country including multinational corporations, foreign investors, and local startups that enroll in the IT industry more than 120,000 professionals. The growth continues in 2025, with a revenue in the market of IT Services of $4,12 billion and a CAGR for 2025-2030 of 2.88%.

According to PayScale, the average salary in the IT sector is almost $4,000 USD/Mo - making IT professionals one of the best-paid workers in the country. All these results were reached with the common effort of the government and SMEs that created and developed an attractive business environment, especially in the digital sector. 

Why Work With New Zealand IT Companies

New Zealand's ICT companies have earned an international reputation for being flexible, resilient, adaptable, and entrepreneurial. Many high-profile projects have come out of the country’s ICT industry, thus improving the local IT industry's reputation on the global market and made out of New Zealand's web and software companies a trusted IT hub. 

What to Pay Attention to When Working With New Zealand IT Companies

On the other hand, New Zealand IT companies face challenges with enrolling a new workforce. Since the demand for digital products and services is increasing from both local and international clients, there are not enough professionals to cover the requests. This leads to limited capacities of local IT companies in providing the needed services. 

Based on a report from 2019 released by International Data Corporation, 3 out of 10 projects of New Zealand IT companies are postponed or hung in the queue, which can sometimes be a frustrating experience for clients. In 2025, this problem will persist with some improvements, like increased investment, reinforcement of talent, adoption of faster project management, and many others.

However, New Zealand prefers rather attract a workforce directly from other countries by offering facilities to professionals and convincing them to relocate to the country, which may help companies to catch up and increase their working capacity. 

At the same time, timezone differences are another possible challenge. International companies need to be aware that we work in a different time zone, so we may need to take morning or evening calls.

How Reliable Are New Zealand IT Companies

New Zealand companies implement the highest standards not only in Technology but also in business. Having as a reference Australian and US companies, the local web and software agencies are well known for being flexible, resilient, adaptable, and entrepreneurial. 

Also, the level of project management in New Zealand IT companies is high enough to compete with regional and international corporations. 

How Does the New Zealand IT Industry Relate to the Neighboring Countries?

On the regional level, the New Zealand IT industry competes with the Australian one, mostly. Both industries face the same challenges and have almost the same opportunities, but rank differently in the global index. 

While both are confronting a shortage of tech professionals, even with a well-developed IT infrastructure, Australia chooses to solve the problem with outsourcing, while New Zealand companies rely on government policies that facilitate professionals from specific countries to relocate and find a job in the IT industry at one of the 21K+ companies present on the local market. 

Comparing the data from IDC research, New Zealand will probably be the winner with such an approach in the long run, while Australia has to increase its attractiveness to remain competitive. 

How is the Business Environment in New Zealand?

In 2024, New Zealand's business environment was characterized by its ease of doing business, as it ranked #8 out of the top 10 economies in the Business Environment Rankings from Economist Intelligence, highlighting its efficient regulatory framework, protection of property rights, and strong contract enforcement.

Additionally, New Zealand maintained a strong credit rating of AA from Standard & Poor's, reflecting its stable and well-managed economy. The country's low corruption levels, as indicated by its ranking of 4th in the Transparency International Corruption Perceptions Index, further contributed to its favorable business environment in 2024.

According to Andrew Hillstead from Psychoactive Studios, New Zealanders are known for their innovation, initiative, and professionalism, especially in the ICT industry. Though, because of the low population, finding specialists can be difficult. Some of the world's best web design agencies are based in New Zealand.

Wellington and Auckland - Among the Best Cities for IT Businesses in New Zealand

Andrew also states that Wellington has the highest concentration of creative and tech businesses in New Zealand. It is New Zealand's home of art, design, and IT. Wellington is small and mighty, while Auckland is much larger and may offer greater opportunities for some companies.

Both Wellington and Auckland have a strong talent pool in the IT sector. New Zealand has a robust education system that produces highly skilled graduates in computer science, engineering, and related disciplines. The presence of reputable universities and technical institutes in both cities ensures a steady supply of qualified professionals for IT businesses. Furthermore, the cities' multicultural environments attract diverse talent, fostering innovation and creativity.

This article was created together with prominent figures and professionals coming from reputable  IT companies in New Zealand. Special credits: Andrew Hillstead.

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.