Mumbai is India’s economic capital and among some of the most developed tech centers in Asia. But even though it would be expected for the FinTech industry to be the main contributor to the local economy, the tech sector is surprisingly surpassing all other industries and is considered the top key industry. 

According to Indiatimes, Mumbai has one of the highest tech job opportunity growth in Asia, and more exactly 32.5% which makes it a promising place for both tech companies and skilled professionals. However, investors are somewhat cautious in investing in tech startups and rather prefer to bid on solid and sustainable business - the main reason for that being the unstable startup ecosystem.  With all these, the Mumbai tech industry still manages to attract new professionals, especially those who are returning from overseas, with rich experience in the field. 

According to payscale, the tech average wage in Mumbai is estimated to be 804K INR or almost $11000 USD/year, but of course, it may vary from company to company. The high competition among Indian tech companies lead to lower prices/project and lower hourly rates which also means that Mumbai is a good place to find IT and software companies that charge lower than other western companies per project. 

At the same time, one of the biggest challenges IT companies face is the talent shortage, which reached in 2020 critical levels. According to the same source, the shortage of entry-level devs was 46,6%, middle level - 33.87%, and senior-level over 19%. The problem is expected to be solved in the near future mainly because of young professionals that graduate from tech universities in Mumbai and also due to talent migration within India. 

In case you are searching for a partner for a tech project in India, Mumbai is surely one of the best destinations you should explore. 

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.