Gurgaon, the nearest city to Delhi started as farmland and evolved to a tech hub, probably one of the most important in India. It’s proximity to Delhi gives the city political power to take decisions in its favor, which is one very important key factor why IT companies choose this city.  Additionally, the diversity of companies here is huge, from telecom to automotive and heavy industry, it is possible to find almost everything, just like in Delhi, but for lower prices. Why? Because the real estate industry is not so burdened like in the big metropolitan cities - the same Delhi or Mumbai. 

Access to a valuable talent pool is also an important factor for attracting IT companies. Different It professionals with higher experience and probably better language skills are moving from Delhi to Gurgaon in the search for a cheaper but at the same time higher quality life. 

On top of everything, the city is already one of the most important outsourcing centers in India, considered by many big tech players the perfect place where you can find two very important resources: professionals and infrastructure. 

The most important branches of the IT industry in Gurgaon are software development, web development, and IT project management with a total share of 59% of the entire market demand. These fields are not exactly confronting a shortage, but more likely companies are searching for more experienced and certified professionals. 

Gurgaon is also the home of more than 250 Fortune 500 companies, which makes it even more attractive for young talents that seek for a promising career. But on the other hand, the market will soon be overwhelmed by companies and according to experts, it should expand by 35% until 2025. 

The average yearly wage for IT professionals in 2020 reached $7400 USD, which is within the national average limits, but as well is expected to grow since the quality and the prices per digital project are also expected to increase. 

All in all, Gurgaon is a great place for starting a new digital project, and also is a good alternative for old metropolitan cities. On Tech Behemoths it is possible to hit a TOP company that may provide exactly what you need. We invite you to discover some of the best companies in Gurgaon and rate them based on your experience.  

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.