Chennai is the second-largest software exporter in India, straight after Bengaluru, and also, is the home to many global tech giants, such as Verizon, eBay, PayPal. Why did such big companies decide to open offices in Chennai?! Simply because is the biggest startup incubator in India, and probably the place where most of the local professionals are attracted to. 

Of course, Chennai is far behind Mumbai; New Delhi, and Bengaluru when it comes to profit, but this is because most of the tech and IT businesses start in Chennai, but continue to grow and develop in Bengaluru, Mumbai, and other metropolitan cities.

Chennai is also a place where you can find plenty of SaaS companies - around 600, which engage in the system around 15,000 workers and has a yearly revenue of $1 billion USD, out of which $500 million were from funding only. 

The transformation of Chennai is more surprising since it was for a very long time a manufacturing center, also called by many the Detroit of India. And the effort for the digital transformation of Chennai only was huge, but it was worth it. 

According to data from Venture Intelligence, Chennai has become India’s fourth most active startup ecosystem, ahead of Hyderabad and Pune, and above all the city area is cheaper than other startup and tech hubs from India. But the wages are also lower - according to Glassdoor, the average yearly wage of a developer in Chennai is $7000+ USD, several times lower than Bengaluru for example. 

In case you are interested in working with IT companies based in Chennai, it’s good to know that you can choose out of 4000+ professional teams the one that suits you more, and here on TechBehemoths you can find the best of them

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.