Among other attractions, Dubai is also well known as one of the world’s leading IT and tech cities. The luxurious lifestyle, beautiful architecture, and modern technologies attracted in the last decade thousands of IT companies and investors that contribute to the city’s digital transformation.  Considered one of the most innovative cities. Dubai aims to become the world’s tech leader and becoming an example of how society and technology can live together and interact with each other. 

By 2020, the city already had invested in technology and IT more than $20B, which surpasses many European capitals and even most of the cities in the US or Canada. According to His Highness  Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and the Ruler of Dubai, smart technology is a catalyst for happiness. Through the widespread adoption of technologies such as the Internet of Things (IoT), the blockchain, data analytics, Hyperloop technology, commercial 3D printing, robotics, and artificial intelligence (AI), the government of Dubai is aiming to make the lives of its residents convenient and less stressful.

In addition, the local government invests continuously in the creative industry and supports the development of IT companies as well as web agencies and startups. The last ones can find support in a number of IT accelerators, incubators, and partnership programs such as Dubai Smart City Accelerator, Turn8, impact Hub, in5, and others. 

When it comes to the average salary of an IT professional in Dubai, according to glassdoor, it is estimated at $120/year, or $10K/month. It is probably one of the highest in the region, and it only competes with the ones from Cairo and Abu Dhabi. 

Overall, Dubai is a leading tech city in the world with real potential to surpass many EU and US cities, based on KPIs such as economic development, investments, and infrastructure.

Event planning and marketing is a strategic process involving detailed planning, creative ideation, and great execution to create impactful events that resonate with target audiences.

Event Marketing and Planning involves coordinating all aspects of an event, from concept development and logistics to promotion and execution. It includes a wide range of events, ranging from product launches and conferences to trade shows and corporate gatherings. 

Services related to event marketing and planning include event strategy development, event logistics management, vendor coordination, and post-event analysis

To provide worthy event marketing and planning services, companies leverage various tools and technologies. These can range from event management software for streamlined organization, email marketing platforms for promoting events, and ticketing systems for registration, to virtual event platforms for online events and hybrid experiences

Companies seeking event marketing and planning services can choose to collaborate with specialized IT companies or digital agencies. Specialized IT companies excel in creating and executing detailed event strategies, while digital agencies often offer a broader range of services, providing comprehensive event marketing solutions.

By using event marketing and planning services, businesses can create powerful brand experiences that offer several benefits. Successful events can boost brand recognition, build strong customer relationships, and establish businesses as industry experts. Furthermore, events provide chances for direct engagement, networking, and gathering valuable feedback from attendees.

When choosing an event marketing and planning service provider, it's important to assess their expertise, creativity, and ability to flawlessly execute events. Look for providers who have a history of successful projects, strong communication skills, and a grasp of your industry's complexity.

Event marketing and planning services are pivotal for creating impactful events that leave a lasting impression on attendees. By partnering with a specialized IT company or digital agency, you can elevate your brand's presence, engage your audience, and achieve event success.