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Explore Top Digital Strategy Companies in United Arab Emirates

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Last updated in: November, 2024

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UAE IT Industry: Insights About Companies and General Profile

United Arab Emirates IT infrastructure has known colossal progress since 2010, and the country is expected to become one of the leading tech giants in the world by 2025. Only in 2019, the revenue of the IT companies based in UAE, and mainly in Dubai were estimated at around $6 bn, which is a growth of 12,5% compared to 2018. 

The hourly rate and the average salary of a UAE based web developer reach $57/hour and respectively $1925/mo. This makes UAE one of the most expensive places for IT projects and a good destination for web professionals.  However, due to immigration policies, becoming a resident of UAE is more a dream than a reality and few manage to become. On the other hand, this allows the country to provide IT services and products created and developed almost exclusively by its own human resources. 

Why you should work with UAE-based IT companies

IT companies from the UAE have developed their ability to attract more clients from all over the world due to adapting to market trends and adopting new technologies.  Actionable insight into customer needs, productivity gains, and increased security are just some of the benefits gained from the early adoption of high-end technology and a developed IT infrastructure. 

What you should be aware of when working with an UAE-based IT company

As it was mentioned in the beginning, UAE is one of the most expensive destinations for web projects. Even though the quality of the IT product and/or services are high-end, the hourly rate and cost per project are reasons to give second thoughts if it worths working with UAE-based IT companies. 

Additionally, limited capacities of the companies based in UAE is another key point on what to pay attention to. Since web agencies in UAE are mainly relying on their own human resources, it is possible to experience relatively average project management. 

Are UAE-based IT companies reliable?

Regionally and globally, the Emirates have good reputation in executing and managing IT projects, and the newly adopted government policies in 2018 - increased process transparency and made the companies open to new opportunities. With the high-end technology companies acquire, companies from the UAE are considered a good option for futuristic web projects, based on a report of a British Centers for Business

How the UAE IT industry relates to the neighboring countries

With 2 extremely important business centers: Dubai & Abu Dhabi, the Emirates found themselves in a good position compared to neighboring countries in terms of IT infrastructure. Based on a report from Tech Radar, UAE has invested twice as much as any country in the region in the IT infrastructure and has become a leading provider of IT services with Qatar, Saudi Arabia & Oman behind, in the named order. 

Overall, UAE is considered one of the most promising countries that will bring the IT culture in the Arabian Peninsula to another level, and stimulate neighboring countries to develop and compete. Considering the risks of the oil market and IT, the UAE chose the second as a good investment opportunity and alternative to the first one.

What is Digital Strategy and what are its benefits for your projects?

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.