Explore Top Digital Strategy Companies in New Zealand
Unbound is a specialist digital marketing agency which focuses on PPC (Google Ads, Programmatic, Facebook Ads, LinkedIn Ads, Microsoft Ads) and Analyt...
Welcome to The Recipe. We are your Deliciously Digital Marketing Collective. Helping the world rise - one business at a time. Great recipe’s, when se...
Auckland, New Zealand Head office in: New Zealand
SilverStripe CMS & Framework is an open source platform of web development tools. The platform is curated by SilverStripe, an international web de...
Auckland, New Zealand Head office in: Australia
Castleford is an experienced, innovative content marketing agency based in Sydney, Melbourne and Auckland. Since 2010, we've been provided tailored co...
Storm IMC offers the full spectrum of digital marketing and web development services. As Google Partner Agency, we specialise in Google Adwords, Displ...
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We are a digital–first agency. We create experiences that help businesses thrive. We believe that in order to reach and engage with today’s highly con...
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Getting traffic to your website is one thing. Measuring and analysing that traffic to give you a real Return On Investment for your marketing spend is...
We have built one of Auckland’s leading web design agencies, with a highly skilled team boasting years of experience working with businesses categorie...
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We’re the marketer’s agency.Our team have been in the driving seat of their own marketing teams, so understand the pressures of a busy marketing envir...
BrandWorld is an advertising agency with a difference. We develop ideas that can be used by multiple, different advertiser products and brands. Format...
Branding / Web Design / Web Development / App Development / Automation
Auckland, New Zealand Head office in: Australia
About Us A new breed of agency. Born from the need to transform an outdated industry that talks too much and delivers too little. Swapping the trad...
We know how to create holistic strategies that work, we don’t trade in hyperbole, we test and measure. We love logic, understand human nature and comb...
SM Digital was established in 2007, focusing on digital marketing.We offer an integrated approach to marketing your business.We work with a wide vari...
We specialise in performance digital marketing (SEO, Google Ads, Social Media Ads) and eCommerce. Firefly Digital was the fastest growing digital mark...
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ROAS Performance Marketing brings inhouse digital marketing expertise to your business to create meaningful results and Return on Ad Spend.
As a leading web design, 1768Degrees.com builds high-quality websites for a diverse range of industries. Our aim is to maximize your business potentia...
Our passion is delivering a measured approach to multiply your results.We work with franchises, established companies with a more than eight staff, an...
Spitfire create and evolve brands for today’s and tomorrows connected world. Our unique strategic approach covers all mediums, digitally led creative...
Grow Your Business On Data Proven Decisions Data tells a story. We use it to look to grow your business. Anything else is just guesswork.
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Auckland, New Zealand Head office in: Australia
Reactive - part of Accenture Interactive - is an award-winning digital agency with offices in Melbourne, Sydney and Auckland. Founded in 1997 and with...
We build data driven digital marketing solutions and digital transformation strategies for start-ups, national and international businesses.
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To us, doing good things starts with being good people. It starts with connection, so that we can do business together in a powerful and collaborative...
Search Republic offers paid search and search engine marketing (SEM), search engine optimisation (SEO), data and analytics, Paid Social and display ma...
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ICT Industry in the New Zealand: General Profile and Insights
New Zealand registered one of the biggest IT growth rates in the world between 2015-2019, increasing its digital capabilities by 64% based on data provided by “iStart”. Based on the latest data provided by the New Zealand government, in 2019 there were around 21,000 IT companies in the country including multinational corporations, foreign investors, and local startups that enroll in the IT industry more than 120,000 professionals.
According to PayScale the average salary in the IT sector is $3000 USD/Mo - making IT professionals one of the best-paid workers in the country. All these results were reached with the common effort of government and SMEs that created and developed an attractive business environment, especially in the digital sector.
Why working with New Zealand IT companies
New Zealand's ICT companies have earned an international reputation for being flexible, resilient, adaptable, and entrepreneurial. Many high-profile projects have come out of the country’s ICT industry, thus improving the local IT industry's reputation on the global market and made out of New Zealand web and software companies a trusted IT hub.
What to pay attention to when working with New Zealand IT companies
On the other hand, New Zealand IT companies face challenges with enrolling a new workforce. Since the demand for digital products and services is increasing from both local and international clients, there are not enough professionals to cover the requests. This leads to limited capacities of local IT companies in providing the needed services.
Based on a report from 2019 released by International Data Corporation, 3 out of 10 projects of New Zealand IT companies are postponed or hung in the queue, which may be sometimes a frustrating experience for clients. However, New Zealand prefers rather attracting a workforce directly from other countries by offering facilities to professionals and convincing them to relocate to the country which may help companies to catch up and increase their working capacity.
At the same time, timezone differences is another possible challenge. International companies need to be aware that we work a different timezone so we may need to take morning or evening calls
How reliable are New Zealand IT companies
New Zealand companies implement the highest standards not only in Technology but also in business. Having as a reference Australian and US companies, the local web and software agencies are well known for being flexible, resilient, adaptable, and entrepreneurial.
Also, the level of project management in New Zealand IT companies is high enough to compete with regional and international corporations.
How does the New Zealand IT industry relate to the neighboring countries?
On the regional level, the New Zealand IT industry competes with the Australian one, mostly. Both industries face the same challenges and have almost the same opportunities but rank differently in the global index.
While both are confronting a shortage of tech professionals even with a well-developed IT infrastructure, Australia chooses to solve the problem with outsourcing while New Zealand companies rely on government policies that facilitate professionals from specific countries to relocate and find a job in the IT industry at one of the 21K+ companies present on the local market.
Comparing the data from IDC research, New Zealand will probably be the winner with such an approach in the long run, while Australia has to increase its attractiveness to remain competitive.
How is the Business Environment in New Zealand?
In 2020, New Zealand's business environment was characterized by its ease of doing business, as it ranked first out of 190 economies in the World Bank's Ease of Doing Business Index, highlighting its efficient regulatory framework, protection of property rights, and strong contract enforcement.
Additionally, New Zealand maintained a strong credit rating of AA from Standard & Poor's, reflecting its stable and well-managed economy. The country's low corruption levels, as indicated by its ranking of 1st in the Transparency International Corruption Perceptions Index, further contributed to its favorable business environment in 2021.
According to Andrew Hillstead from Psychoactive Studios, New Zealanders are known for their innovation, initiative, and professionalism, especially in the ICT industry. Though because of the low population, finding specialists can be difficult. Some of the world's best web design agencies are based in New Zealand.
Wellington and Auckland - among the best cities for IT businesses in New Zeeland
Andrew also states that Wellington has the highest capita of creative and tech businesses in New Zealand. It is New Zealand's home of art, design, and IT, Wellington is small and mighty, while Auckland is much larger and may offer greater opportunities for some companies
Both Wellington and Auckland have a strong talent pool in the IT sector. New Zealand has a robust education system that produces highly skilled graduates in computer science, engineering, and related disciplines. The presence of reputable universities and technical institutes in both cities ensures a steady supply of qualified professionals for IT businesses. Furthermore, the cities' multicultural environments attract diverse talent, fostering innovation and creativity.
This article was created together with prominent figures and professionals coming from reputable IT companies in New Zealand. Special credits: Andrew Hillstead
What is Digital Strategy and what are its benefits for your projects?
Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth.
Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.
In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.
Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.
If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.
When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.
Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.