Istanbul is the largest city in Turkey, located in both Europe and Asia, and is an important center for research and technological development. 

The city is home to one of the largest technology parks in Europe - Technopark Istanbul, which in recent years, has become a major center for innovation and entrepreneurship in Turkey, 

helping in launching a number of successful startups, supporting the growth of technology companies, and creating jobs.

The Turkish government invests significantly in the technology sector and implements various policies to attract and retain tech companies, such as tax breaks and grants.

Many large tech companies like Google, IBM, Microsoft, and SAP have offices here and are investing in Istanbul, expanding their presence in the city. For example, IBM is working on a number of smart city projects with the city government.

By the way, Istanbul is one of the most important cities in Turkey in terms of adopting smart city technology. The city government has invested in a variety of smart city technologies, including:

• Intelligent traffic management systems

• Intelligent parking systems

• Intelligent public transport systems

• Intelligent waste management systems

• Intelligent lighting system

Even though, Istanbul is still a relatively young tech city, it is growing quite fast and this is also due to the universities in the city that produce qualified graduates and, therefore experienced workers in technology. The best universities of the city are Istanbul Technical University and Boğaziçi University. The city’s focus is on software development, e-commerce, fintech, and artificial intelligence.

Istanbul organizes various tech-related events and conferences, that showcase the city's tech potential like the Webrazzi Summit and Startup Istanbul, which attract tech enthusiasts, and investors, from around the world.

Even though Istanbul faces a range of challenges as well such as traffic congestion, regulatory hurdles, and economic disparities Istanbul is a promising city with a lot to offer.

If you are interested in working with a technology company in Istanbul, there are many companies in Istanbul covering a variety of services and industries. All you have to do is use the filter and choose the company that best suits your needs. You have no obligation to hire any of them and it is absolutely free.

 

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.