Brisbane is one of the most popular cities in Australia and also a tech center with regional impact in Queensland. What else makes Brisbane an important tech center in Australia, is the city’s investment in business research and development, tech & IT education, and skilled workforce. All in all, the core of the IT industry is considered human capital - professionals that choose a career in IT.  

However, in order to achieve the desired results and be able to invest in professionals, Brisbane needs, and has an excellent infrastructure that supports all business, career, and educational processes. For example, several leading universities are located in Brisbane - the University of Queensland, Queensland University of Technology, and Griffith University. These educational centers are the key to raising young professionals that will deliver in the near future high-quality services for IT and tech companies, but not only. 

Just like in other Australian cities, the IT sector in Brisbane is connected to the rest of the key industries for proficient digitalization. In this way, the Brisbane Digital Strategy aims to double the number of companies that sell products and services online. Another goal of the program is to increase by 35% the productivity growth achieved through digital technologies. 

When it comes to the average salary of IT professionals in Brisbane, the numbers show $59K/year, which is considerably lower than in Sydney ($84K/year), but at the same time, it’s the highest salary in Queensland - which makes the job attractive and the IT projects cheaper in Australia. 

According to  Bubble, Brisbane also has IT accelerators, incubators, and startup programs that grow businesses and invest in IT infrastructure. Igniting Mets Accelerator and Hot DesQ are only a few out of many programs to name. 

All in all, Brisbane has a great potential for becoming one of the regional leaders in IT & tech. It all depends on government policies, investments, and human capital. 

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.