New York City (NYC) is not Silicon Valley, but it’s one of the biggest tech hubs in the US. It was named Silicon Alley in the 1990s, having multiple tech companies operating in Manhattan.

The Silicon Alley name didn’t stick, but NYC proved to be a thriving and emerging IT hub with high ambitions. NYC is also referenced as “The Big Apple”, “The Melting Pot”, “The Capital of the World”, and has multiple nicknames due to its massive diversity. 

According to the Office of the New York State Comptroller, there are more than 10,000 IT companies in NYC, which represents a growth of over 34% over the past couple of years, and software publishing is one of the fastest-growing tech subsectors.

In 2025, there were 125 unicorns (companies valued at more than $1B) in NYC, based on the research presented by CB Insights. This makes New York the 2nd biggest city in the US by the number of unicorns & tech startups, just behind San Francisco with 197 unicorns. 

Some of the leading tech companies like IBM, Etsy, Vimeo, Squarespace, Shutterstock, Bloomberg, etc, are headquartered in NYC.

VC (venture capital) firms invest heavily in NYC-based tech startups. Venture funding in New York City boomed in recent years and reached tens of billions of investment to support IT companies from various industries like fintech, healthtech, security, AI, blockchain, and more.

There are more than 1,220 IT companies from New York registered on TechBehmoths. They provide multiple services ranging from branding, web design, advertising, to software development, cloud consulting, and application testing.

A vast majority of these companies have verified profiles with examples of their previous works, price ranges, client testimonials, and technologies used.

Browse their profiles or use our powerful filter to choose the right service provider to work with. The service is free, and there is no obligation to hire.

Branding is the process of defining and creating a recognizable brand identity of a business. Some of the most popular companies in the world like Apple, Microsoft, Google, Starbucks, Nike, Tesla, Netflix, etc. have really strong brand identities. 

Apple spends billions of $ on advertising to position itself as the world’s most valuable brand and tech company.

Establishing a brand is essential in the business world. That would be one of the top priorities, especially when you’re starting a new business.

Branding is not limited to logo design, fonts, colors, banners, brochures, business cards, it also includes brand strategy, brand messaging, brand positioning, corporate identity and more.

Brand identity is important for your business for multiple reasons:

• Makes your company unique
• Helps your business be consistent
• Builds customer loyalty
• Increases your brand awareness

Selecting the right branding service provider can be a difficult task. You should consider multiple aspects before getting in touch with them:

• Location
• Price
• Portfolio
• Processes
• Industry focus
• Client reviews
• Communication

There are over 16,000 companies providing branding services listed on TechBehemoths. Use the advanced filters to shortlist the companies you need and browse their profile pages. Contact them and initiate successful business partnerships. There is no obligation to hire!

Branding as a service

Branding includes a wide set of services. Depending on your needs, branding agencies can do: competitor research, visual identity design, brand books, tone of voice guidelines, and many more.

The ultimate goal is to keep your brand consistent across all marketing channels, boost your brand awareness, customer engagement and revenue.

A past survey conducted by Lucidpress (now Marq), revealed that companies with a consistent branding can expect a 10-20% increase in revenue.

The importance of Branding

Strong and memorable brands can better control their pricing strategy and can gradualy increase the price for their services/products. Also, they can invest more in branding and target a higher return of investment. 

Adidas, for example, invests about 12-14% of its revenue in advertising, sponsorships, and brand partnerships, which totals about €2.8-3.2 billion annually.

Do Businesses Need Branding? The Answer is Yes

In 2026, companies that keep their brands consistent are 3.5x more visible, while 90 % of customers expect a smooth brand experience across all marketing channels (source).

This is important in our digital era, where lots of projects and businesses are technological and can be complex. The goal of efficient branding is to present these products/services in a simple and straightforward way. 

Sometimes, less is more, as users need recognizable visual identities, simple language and digestible information. Presenting things in a logical and simple manner is not always an easy task.

Some popular types of branding work include:

• Full rebrands - for example, you changed your business name and need a completely new style guide, website, business cards, etc.

• Visual adjustments - apps or websites change frequently, so they need customizations (visual and textual)

• Brand positioning - this strategic process meant to establish a unique perception for a company is sometimes overlooked. A reliable branding agency could help you with that.

Inspiring Branding Campaigns

Below are a few inspiring branding campaigns that became iconic. 

Nike - "Just Do It" (1988): boosted sales from $877M to billions.

Apple - "Think Different" (1997): brought the brand back to life. The rest is history.

Dove - "Real Beauty" (2004): sales doubled to $4B by 2010.

Old Spice - "The Man Your Man Could Smell Like" (2010): doubled sales in months.

How TechBehemoths Can Help You

TechBehemoths lists over 16,000 branding companies from all over the world. You can browse the platform and use advanced filters to narrow down the results based on desired location, hourly rate, team size, industry focus and many more.  

Submitting a project is easy and straightforward: include your requirements, select the budget and a few more options, then send the request. The system will match your project with the best fitted companies, so you can choose the right branding company to work with. No obligation to hire.