Charlotte is the fastest-growing city in North Carolina and at the same time the most advanced tech hub in the state.  The friendly business environment and well-developed tech industry attracted a number of IT & tech giants, such as IBM, Lenovo, Google, and Citrix. 

The growth rate of the tech industry in Charlotte between 2013-2017 was 13%, and in 2019 the numbers grew up to 20%, according to EDPNC.

Based on data from the same source, Forbes ranked Charlotte the #2 tech hub in the country, mentioning that the younger generation of IT professionals prefers Charlotte to Silicon Valley due to low living costs and big job opportunities. 

Another interesting fact about Charlotte is that 36.5% of IT companies' CEOs are women, which is the highest indicator in the US. This is why working with Charlotte IT companies is probably an interesting experience, or at least a bit different from what you may find in other cities.

On the other hand, Charlotte generates on average 6,000+ IT professionals annually which makes the city a good destination for both IT companies and startups as well as potential clients. 

According to Forbes, Charlotte’s biggest industry is the Financial one, which managed to develop based on the IT sector. Now, Charlotte is considered one of the most digitalized cities in the country and a great opportunity for IT projects, including but not limited to lower costs of services.

Branding is the process of defining and creating a recognizable brand identity of a business. Some of the most popular companies in the world like Apple, Microsoft, Google, Starbucks, Nike, Tesla, Netflix, etc. have really strong brand identities. 

Apple spends billions of $ on advertising to position itself as the world’s most valuable brand and tech company.

Establishing a brand is essential in the business world. That would be one of the top priorities, especially when you’re starting a new business.

Branding is not limited to logo design, fonts, colors, banners, brochures, business cards, it also includes brand strategy, brand messaging, brand positioning, corporate identity and more.

Brand identity is important for your business for multiple reasons:

• Makes your company unique
• Helps your business be consistent
• Builds customer loyalty
• Increases your brand awareness

Selecting the right branding service provider can be a difficult task. You should consider multiple aspects before getting in touch with them:

• Location
• Price
• Portfolio
• Processes
• Industry focus
• Client reviews
• Communication

There are over 15,000 companies providing branding services listed on TechBehemoths. Use the advanced filters to shortlist the companies you need and browse their profile pages. Contact them and initiate successful business partnerships. There is no obligation to hire!