Bangladesh IT Industry: Companies and Data

Bangladesh-based IT companies started to export software around two decades ago, joining the Business Process Outsourcing activity in the 1990s. In this period, the country diversified its services and became specialized in many areas of the IT sector. 

Based on a report delivered by Everest Group, in 2019, the value of the entire IT market in Bangladesh was $0.9 - 1.1 billion and is expected to grow to $4.6 billion by 2025. Also, the market registered a growth of 8,6% in the last year.  

Additionally, the government showed strong support for the local IT industry by promoting policies that facilitate the access of tech giants to the market and attracting investments. While most of the industry is focused on supporting in-country services, a significant number of IT players support regional and global development. 

Why Should You Work With Bangladesh-based Web Agencies & Companies?

Most of the Bangladesh companies provide the same services as other global players do, but at a significantly smaller price, which makes these companies a good destination for budget projects that focus on quantity more than on quality. 

What to Be Aware of When Working With Bangladesh-based Agencies

While the industry has improved its performance and seeks to compete with global IT destinations, Bangladeshi companies lack proficient management skills and high-end specialists who can provide a great experience.

Are Bangladesh-based Agencies Reliable? 

The number shows that a lot of web agencies are being founded and relocating to Bangladesh due to its cheap workforce, which means that locally, you could find good companies for great prices. On the other hand, relatively low management & IT knowledge of locals can be a reason to give a second thought about working with a Bangladeshi web agency.

How the Bangladeshi IT Sector Relates to the Neighboring Countries

The ability to operate for significantly lower prices (20-30% cheaper) than India & Philippines made Bangladesh a good destination for outsourcing in the last 5 years for ICT companies from all around the world.  

All in all, Bangladesh is a promising country in terms of IT infrastructure and human potential, but it lacks discipline and business culture. Also, compared to other cheap resources that make a competition for Bangladesh, the country is expected to be among the most developed in Southeast Asia in the near future.

Branding is the process of defining and creating a recognizable brand identity of a business. Some of the most popular companies in the world like Apple, Microsoft, Google, Starbucks, Nike, Tesla, Netflix, etc. have really strong brand identities. 

Apple spends billions of $ on advertising to position itself as the world’s most valuable brand and tech company.

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The importance of Branding

Strong and memorable brands can better control their pricing strategy and can gradualy increase the price for their services/products. Also, they can invest more in branding and target a higher return of investment. 

Adidas, for example, invests about 12-14% of its revenue in advertising, sponsorships, and brand partnerships, which totals about €2.8-3.2 billion annually.

Do Businesses Need Branding? The Answer is Yes

In 2026, companies that keep their brands consistent are 3.5x more visible, while 90 % of customers expect a smooth brand experience across all marketing channels (source).

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Inspiring Branding Campaigns

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Nike - "Just Do It" (1988): boosted sales from $877M to billions.

Apple - "Think Different" (1997): brought the brand back to life. The rest is history.

Dove - "Real Beauty" (2004): sales doubled to $4B by 2010.

Old Spice - "The Man Your Man Could Smell Like" (2010): doubled sales in months.

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