Sheffield surely is not among the largest tech hubs in the UK but its growth potential and popularity have attracted many eyes from the digital sector in the last years. As in the 21st century, it’s equally important to pay attention to growth speed and to the size of a tech hub, Sheffield seems to achieve these two key factors helped by an increasing number of IT companies that choose the city as their new office place. 

The high number of IT companies in Sheffield created a talent request on the local market - currently, there are more than 22K jobs waiting for skilled IT professionals. In their support, there are only two local universities that generate 700+ young professionals/year. On the other hand, the workforce migration helps local companies to attract new and more experienced workers, especially from Manchester, Leeds, and Birmingham. 

The main tech branches that attract young professionals are the game industry, software development, and marketing. Nonetheless, Sheffield is the home to one of the UK’s biggest game developers - Sumo digital. But also, the city hosts the largest PlayStation teaching lab in the world, which is, by the way, located at Sheffield Hallam University.

Another interesting point in Sheffield’s IT industry is the  “Factory of the future” which was designed to build a system where companies, factories, and entrepreneurs collaborate with each other to develop the robotics and automation industry. 

The average yearly wage in the tech industry in Sheffield is around GBP 37K - an impressive performance reached by a city that is in full transformation and development. 

Sheffield is a good location to search for a digital partner, as you may find lower prices for the same quality that other, larger cities can offer. But of course, there are also exquisite companies that demand more than average. It is up to you to find the one you consider the best.  

Advertising services encompass a wide range of solutions designed to promote businesses, products, or services to a target audience through various channels. These services include traditional advertising such as print, radio, and television, as well as digital advertising, which includes online platforms like social media, search engines, display ads, and email marketing.

Advertising also involves creative services like graphic design, copywriting, and video production to craft compelling campaigns that resonate with the audience.

According to Zippia, Google has the largest market share of ad spending, with 27.7%. The same source states that Facebook and Amazon are in the second and third positions with 24.2% and 13.3% respectively. As for the US market, TV accounts for 40% of all American ad spending. 

Getting advertising services for your business implies two options, either an in-house team of marketers and advertisers or leaving this task to specialized IT companies in providing this service.

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