Athens is located in a picturesque place that combines both the charm of nature and innovation of the digital age, making the city a great place for tech enthusiasts and entrepreneurs from around the world.

According to StartupBlink, Athens has 158 startups which represent about 79% of Greek startups, being the highest-ranked startup ecosystem in Greece and 25th in Western Europe. 

All this is due to its attractive tech community, many co-working spaces, incubators, and accelerators that provide a lot of support.

There are many successful startups in the city like Taxibeat, Workable, and Blueground, and several big tech companies that have offices in Athens, such as Google, Microsoft, and Amazon.

Athens is also home to several tech events and conferences throughout the year that help to connect startups with investors, mentors, and other businesses. In this connection, it is worth mentioning Athens Startup Weekend and Athens Tech Week. 

The Greek government is supportive of the tech sector, implementing initiatives to attract investment and talent to the city. But even so, Athens has a highly educated workforce produced by universities and colleges in fields such as computer science, engineering, and mathematics.

With a relatively lower cost of living, if compared to other major tech hubs in Europe, Athens also offers a good quality of life at a reasonable cost.

However here are some of the challenges that Athens faces, which are:

• A high rate of emigration means that the country is losing some of its best professionals

• The struggle to raise funding from investors

• Needs to invest in infrastructure,  internet connectivity, and transportation systems, to support the growth of the tech industry.

Even though Athens is a relatively young tech hub and even if there are some to address, Athens has great potential to become a major player in the European tech scene.

If you are looking for a reliable IT provider in Athens, there are more than 100 companies on TechBehemots ready to assist you. Just use the filler and shorten the list according to your requirements or you can submit your project and our team will choose the right company for you. It is free and without any obligation to hire! 

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Advertising also involves creative services like graphic design, copywriting, and video production to craft compelling campaigns that resonate with the audience.

According to Zippia, Google has the largest market share of ad spending, with 27.7%. The same source states that Facebook and Amazon are in the second and third positions with 24.2% and 13.3% respectively. As for the US market, TV accounts for 40% of all American ad spending. 

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